The Transfarmation Project

https://thetransfarmationproject.org

Role

Creative Direction and Design Management 

Scope

The Transfarmation project already had a strong logo but needed to expand its branding into a more comprehensive identity as the department was gaining momentum. I guided the Senior Designer on this project to build the guidelines to include a branding experience that makes the audience feel hopeful and empowered as they build sustainable farming alternatives – 
an identity that is community centered.

OOH Advertising 

As part of a targeted OOH advertising strategy, I guided the department in running several billboard campaigns across major cities in the United States, putting the brand infront of target audiences. Managing the advertising budget, media vendor relationship and art directing for this campaign were just some of the roles I was responsible for. 

Digital and Print Marketing 

From emails to a complete website redesign, we brought new life to The Transfarmation Project, helping to prepare the brand for features in publications such as The New York Times and NBC.