The People’s Fund 

The People’s Fund aims to address racial inequity in philanthropy by redistributing wealth within the animal protection movement and transforming the underlying structures and norms that entrench inequity. The People’s Fund supports vegan activist organization that participate in community building, organizing, resilience building, education, public-awareness raising, corporate and governement advocacy and enagement.

The People’s Fund is an organization powered by Mercy For Animals. Directing the creative for this rebrand and website build, I aimed to build a brand that was approachable, education and inspiring. Working with a Senior Graphic Designer, and the Grant Manager at The People’s Fund, we launched the new website in May 2023.

See full site at https://mfapeoplesfund.com/about/

Role

Creative Direction and Design Management