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Paperlike


A global leader in developing iPad accessory products, Paperlike has built an incredible reputation through thoughtful branding and marketing. As my client, I’ve helped the brand grow its social following through strategic social media campaigns, as well as influencer and brand collaborations.



Role - Graphic Designer and Content Strategist

    Digital Design
    Influencer Management
    Social Media Management 
    Social Strategy 

Social Strategy


Over three years at Paperlike, my role has expanded from Community Manager to Social Media Manager to Digital Designer. I’ve worked alongside the CMO and Content Director to ideate social media strategies, grow the Paperlike social communities and develop an extensive influencer and brand-relationship network.

Digital Design


As Digital Designer, I work with the Design team to create and implement a cohesive design system across our several social channels and our email marketing. I consistently produce branded assets across all our social channels, while developing new ideas for content that will meet our strategic KPIs in Engagement, Reach and Click-through.




Brand Awareness


I work with the best artists and creators in the community to bring unique marketing projects to life and develop significant brand and influencer relationships to strengthen Paperlike’s position in the market. Some of these projects include: building a library of free Procreate brushes, free iPad wallpapers, and printed artwork.

These unique marketing projects have become my specialty! I find, brief and commission each creator; create a platform for them to showcase and promote their work internationally; and even produce copywriting for their projects.

Leveraging the power of creators in our community through projects like these drive our newsletter signups, engagement and reach, while at the same time support artists and creators to do what they do best.

Featured Project: iPad wallpaper commission with Planet Prudence. 

Featured Commission Projects:

Printed Artworks by (left to right) Efdot, Hashmukh Kerai, Bo Feng Lin, Stefan Kunz and Rob Sketcherman. Bottom - Ludi Leiva