InRhythm.Life
At InRhythm.Life, classes are developed to support “citizens” as they navigate the cycles of nature. Guided by lunar phases, the platform makes learning and moving a gateway to good health. We focused on giving the IRL Brand Identity a grounding color palette that is expressed through “cosmic” features like moving orbs and linear patterns -- all inspired by nature’s cycles.
Role - Senior Graphic Designer
Brand IdentityUX/UI Design
Social Media Design System
Creative Strategy
Brand Identity
Alongside Antidote Agency’s Creative Director, I led graphic design in conceptualizing and executing the brand identity for InRhythm.Life -- a digital fitness, meditation and dance subscription platform. This streaming platform will offer an authentic cultural education that connects students with teachers from all over the globe. I built the logo concept to reflect the brand’s mission “to be a temple for growth.”
UX/UI Design
For a brand rooted in intentionality, reaching its audience required an authentic User Experience with soft transitions, curves instead of corners, and gentle yet inspiring imagery. Preparing the brand to develop its app, we worked with the company founder to initiate many intricate features, such as the chat forum for the users (which we call Citizens). We also designed the UX to provide classes according to the user’s cosmic cadence and personal interests.
Creative Strategy
For this client, I worked closely with the company founder to investigate and discover clear user flows for her entire business.
She created InRhythm.Life at the beginning of the pandemic wanting to bring a community of people online, in connection with each other but also in close rhythm with the cosmic patterns, through, for example, full moon yoga classes.
Together, we created specific features -- such as a community forum, chat rooms, user profiles, feedback algorithms and onboarding surveys -- that would build the best user experience possible.
