Mercy For Animals 25th Anniversary Campaign
Role
Creative Direction and Design Management
Scope
We aimed to build a branding experience that makes the audience feel inspired and appreciated as they celebrate and reflect– an identity that is professional, fun, approachable, dynamic, and trendy. This brand needed to celebrate the 25th Anniversary of Mercy For Animals and therefore compliment the original branding of the organization but also feel more exciting - like a true celebration. We needed the brand to be dynamic enough to speak to our most longstanding supporters and at the same time, attract new supporters. The branding would be utilized for a year-long campaign across digital and print and include a special summer campaign with the tagline “Summer of Compassion.”
